Social Media

We all know Social Networking is a vital new means of communication and that with hundreds of millions using Facebook, Twitter, Google Buzz and others, we are becoming a global water cooler culture... The explosive and ubiquitous reshaping of our social, informational and personal landscape has got to create business opportunities, right? And recruiters want in! But how? Two facts have emerged.

• Social Networking has not been monetized successfully. No one makes money from it.
• The space is consolidating. Most forms of "networks" will not survive.

So who do you call? And how do you penetrate this complex market? You need access to the players, the ones who will emerge the victors. ShowPatrol and the CardBrowser database can help. Social Networking has huge trade shows. The best companies display their technology. The best candidates attend to stay current in this quicksilver changing niche. We can give you direct access to both the companies who attend and the people they send to represent them. All without leaving your office. Now that's "social networking!"

What Should I Know About It?

A social network is a social structure made of individuals or organizations, which are connected by one or more specific types of interdependency, such as friendship, financial exchange, knowledge or prestige.

Social network analysis views social relationships in terms of network theory consisting of nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors. There can be many kinds of ties between the nodes.

In its simplest form, a social network is a map of all of the relevant ties between all the nodes being studied. The network can also be used to measure social capital -- the value that an individual gets from the social network.